Cryptocurrency

Stop offering your loyal customers discounts, start offering crypto rewards

When cryptocurrencies first began as a way to create decentralized digital currencies, they were primarily used by techies and finance experts — individuals who understood the intricacies of crypto and how they could build up a sizable stash of digital currency. Fast-forward to today, and things have changed drastically. Hundreds of millions of people around the globe use cryptocurrencies, with nations such as Nigeria seeing adoption rates as high as 32 percent. There are many factors that have played a role in this trend, from trading apps and play-to-earn games, to influencer endorsements. Each of these has helped bring cryptocurrency…

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